Opening soon
Sign up for our newsletter to be the first to know when we launch.
Diaporama
DAMNADIR
DAMNADIR is an alternative fashion project inspired by the Visual Kei scene.
Based in Belgium, the brand creates upcycled garments and creative DIY kits that allow everyone to build their own style without being confined to the conventions of standardized fashion collections.
Visual Kei Inspired Clothing
DAMNADIR draws inspiration from the many expressions of the Visual Kei scene.
Its creations echo the visual worlds of bands such as Malice Mizer, Versailles, Gulu Gulu and Madmans Esprit.
The project is also influenced by iconic magazines including Gothic & Lolita Bible, SHOXX and Cure, which played a significant role in documenting and shaping Japan’s Visual Kei and Gothic fashion scenes.
DAMNADIR also takes inspiration from Japanese fashion brands such as Moi-même-Moitié, Putumayo, H.Naoto and ACDC RAG.
DAMNADIR reinterprets some of these aesthetic codes into pieces designed for a diverse audience and adapted to local lifestyles and consumption habits.
Creating from What Already Exists
Every year, the fashion industry produces enormous quantities of clothing, much of which remains unsold, unused, or is discarded shortly after being made.
DAMNADIR takes the opposite approach by giving existing garments and materials a new purpose.
Most pieces are created using carefully selected second-hand clothing, deadstock materials, and locally sourced supplies from thrift stores and haberdasheries.
Material sourcing is primarily concentrated in Brussels, where the garments are also transformed and produced.
This local approach supports a circular economy by extending the lifespan of existing clothing, reducing the need for newly manufactured materials and bringing forgotten garments back into circulation.
It also helps reduce unnecessary transportation. While Japanese fashion remains a major source of inspiration, importing garments and materials directly from Japan comes with a significant environmental footprint due to long-distance transport, packaging, and logistics.
Instead, DAMNADIR seeks to create a local alternative inspired by these aesthetics while making use of resources already available in Europe.
Adjustable Clothing
DAMNADIR develops adjustable garments designed to fit multiple body types through lacing systems, interchangeable panels and modular constructions.
This approach not only makes garments more inclusive, but also extends their lifespan. As bodies change over time, the clothing can continue to be worn instead of being replaced.
Combined with the use of upcycled materials, this philosophy encourages a more thoughtful and sustainable way of designing, producing, and wearing clothing.
Custom Kits
Do you have clothes sitting unworn in your wardrobe? Have you always wanted to customise them, but lack the skills, the equipment, or simply don’t know where to start?
DAMNADIR develops no-sew customisation kits designed to make transforming garments and accessories simple and accessible.
Depending on the kit, they may include patches, eyelet strips, laces, chains, rivets and other customisation accessories.
Each kit contains carefully calculated quantities, allowing you to create multiple variations without having to purchase entire rolls of materials or large amounts of supplies that would mostly go unused.
Every kit includes exactly what you need, in the right quantities, accompanied by simple and adaptable instructions.
There is no single “correct” way to use a DAMNADIR kit. You can follow the suggested design, adapt it to your own taste, or create something entirely unique.
A New Approach to Screen Printing
DAMNADIR is also developing a hybrid system positioned between a traditional screen-printing frame and a stencil.
The design is embedded into a flexible screen-printing mesh without the need for a rigid frame.
This system preserves the precision and consistency of traditional screen printing while making the process more compact, more affordable and easier to use.
The screen-printing kit includes everything needed to get started: a frame-free screen-printing stencil, ink, a squeegee and step-by-step instructions.
The goal is to make textile printing accessible to beginners, people with limited workspace and anyone who wants to personalise a few garments without investing in professional screen-printing equipment.